This is a useful indicator when building your own media by the brand. It shows whether the user visiting the text left it after reading it or whether he started wandering around the site. If the bounce rate is low, it may mean that the reader found the content valuable and will return to it. Of course, the above parameters may have a slightly different meaning on own channels than on external websites. 2. Lead generation Many companies evaluate their content activities through the prism of leads. The lead generation model is relatively easy to create. We estimate how much it costs to create and distribute a single text and how much a single lead is worth. For example, if the creation and effective distribution of one text costs PLN 7,000, and a new lead is worth PLN 70, then we need to get min. 100 leads to return the investment in content.
If the company considers leads as the only measure of content activities, it may come to wrong conclusions. Currently, in times of information overload, it is difficult to persuade the user to leave India WhatsApp Number List a lead after the first contact with the brand. It takes time to gain his trust. The first step should be to encourage people to return to the content ( likes on social media). A Buzzfeed study on the Virgin Mobile brand showed that, on average, 4.1% of consumers consider this brand when purchasing telecommunications services. However, after 5-9 exposures to the advertiser's content on , this readiness increased to.
Gaining leads belongs to the final stages of the sales funnel - it is worth remembering when assessing the effectiveness of activities through content. 3. Sharing on Social Media An increasingly important measure of content marketing activities is activity in social media. On the one hand, social activities are part of building, on the other hand, they increasingly have a value in themselves. Facebook strives to keep as many users as possible in its ecosystem - photos, videos or short posts are placed directly on the site. Therefore, the reach of a post is becoming an increasingly important measurement tool that shows whether it was willingly viewed.