If you follow the ideas of the calculus approach to decision making, the following requirements apply to online marketing concepts: Simplicity: Online marketing strategies must be easy to understand. The concept is a means of communication to be able to service providers. Different perspectives and ways of thinking must be taken into account. Technicians ( ), journalists ( ), graphic artists (layouts) or managers or product managers have different professional backgrounds. Therefore, it should be possible to understand the concept in the relevant chapters without special study.
Robustness: The results must be plausible; the marketing Philippines WhatsApp Number List plan must not suggest any obviously bad or wrong solutions. Consistency: Online marketing concepts obviously should not contain any contradictions. The targeting strategy of being an exclusive and classy provider will not be combined with a campaign that causes the provider to have its ad appear on pages with questionable content. Verifiability: Results must be easily verifiable so that recommendations can be traced.
For this the communication concept must be specific enough to provide a coherent basis for the subsequent control process. The underlying KPIs for each measure must be named. Adaptability: A marketing plan must be able to adapt without difficulty to new information, new mindsets, and individual user needs. Internet Marketing Strategy: Elements In order to successfully write an online marketing strategy, one should opt for a structured approach. The most important components of the strategy should be addressed in chronological order.