Mix and match and see what performs best. Keep images simple Image extensions never appear in large size on the page. As in the examples they are likely to be a small square or rectangle on the side of your ad. Choose images that have one focal point and aren't noisy so that even someone giving them a quick scan can figure out what they are without having to work too hard. google ads image extension example In general image ad extensions aren't difficult to set up and can make a big impact on your ads. Take the time to make sure you have high-quality images that are relevant to the keywords and ads in your account.
Here are a few best practices I recommend you use when setting them up in your account Follow Google's policies The images you use must comply with the Google Ads mobile number list Image Extensions Policy . This means No logo overlays No text overlays No GIFs No blurry or poorly cropped images accepted vs not accepted image for image extensions for google ads Image source So while you are really proud of your brand and would like some extra messages in the images Google will disapprove if you use them . Use multiple images Since you get up to images Like everything else in PPC we never know what will work best.
Test multiple images of the product from different angles with different backgrounds use some in-store and some lifestyle versions etc. set google ads image extension scan website option You can choose from the list of images they bring in or you can use another feature that I love. Social images Just below the website scan you may see a list of social profiles that belong to you. Why you need to build a strategy before launching a website A website strategy is a plan for how you will use your website as part of your larger marketing plan. It helps you organize your brand messages and centralize your marketing efforts.