Colors are a very powerful communication resource, because through them we can transmit messages, draw the attention of our target and generate emotions, hence the importance of color in corporate image. When creating the design of the corporate image, it is vital to pay more attention to the psychology of color than to the decorative, since the success of our visual communication depends, in large part, on the color, tone and combinations that are chosen.
Color in corporate identity is a resource that can bring us closer or further away from the objective of our strategy, since the different shades Photo Retouching of a color transmit different messages and generate different reactions. At Einatec we are experts in the field of visual communication, for this reason we explain the importance of color in the corporate image.
How does color influence your corporate image? If you pay attention to the logos of well-known brands or companies, you will see that you begin to find many details in common, including the color of their corporate image. For example, when talking about McDonalds it is almost impossible not to imagine the big yellow M, a tone that is also present in other important brands such as Ikea, CAT, UPS, DHL, Chupa Chups... How color influences your corporate image