The field of social media has become a force to be reckoned with against older, more traditional forms of marketing. In 2020, 92% of businesses use social media for marketing, and there are several main reasons for this! Social media is a Image Masking place where billions of users (that is, potential customers!) spend hours a day interacting with friends and brands. This is one of the main reasons why social media marketing strategies are vital for all established and small businesses today. But don't take our word for it, let's take a look at some of the numbers. 81% of the US population has at least one social media profile and more than half have two or more on various social media Image Masking channels. You might be thinking, "Okay, just because they're on social media sites doesn't mean they're engaging with companies and buying from them.
Fake! 70% of business-to-consumer marketers acquired customers specifically through Facebook, and that's not even accounting for what they acquired through additional social media platforms. For example, 93% of Pinterest users use Image Masking this social network to plan or make purchases, and more than ⅓ of Instagram users have used Instagram to purchase a product online. 49% of 18-29 year olds alone bought something they saw in a social media campaign across different platforms! 84% of CEOs, VPs, co-founders and business leaders say they use social media to help them make purchasing decisions, and customers spend 20-40% more for businesses that use social Image Masking media to marketing. use social media for marketing Additionally, 70% of millennial consumers' buying decisions are influenced by peer recommendations, and where do the majority of millennials see their peers' buying decisions? Social media.
In short, social media metrics alone tell us that a large percentage of the billions of active users on social media platforms use it daily and they use it to make purchases. So what do you, as a business, do with this information? How can Image Masking using social media for marketing really transform your business? Even if you've been using a social media marketing plan for your business for a while, how can you take it to the next level? If these are the questions you have been wondering, keep reading as we tell you all the secrets that make using social media for marketing successful! Increase traffic, conversion rates and sales on your website For almost every business, there is a Image Masking bottom line that is at the heart of all decision making. Businesses decide which marketing tools and efforts to invest in based on the ROI of that particular digital marketing channel.