They did it. Here are two notable examples from Twitter: Version 1: How to Create Amazing Facebook and Twitter Ads | SEJ Version 2: How to Create Amazing Facebook and Twitter Ads | SEJ These two ads competed in the same campaign with the same copy. Advertising Continue reading below Version 1 engagement rate = 1.36% Version 2 engagement rate = 1.70% Not an extreme increase in engagement, but definitely enough to make a difference. Both tweets ran for the same amount of time (2 days) and the second version received over 4000 more impressions due to its higher engagement rate. This increase in impressions drove more conversions for a lower cost.
Commitment is a domino effect. The second fax list ad has increased color vibrancy and a slight increase in saturation. The end result is a warmer image that radiates even more positivity than the first. How to Create Amazing Facebook and Twitter Ads | SEJ How to Create Amazing Facebook and Twitter Ads | SEJ I had similar results in this test. The second ad had high engagement, more media views, and more success overall. It's important to note that I only tweaked the vibrancy and saturation slightly in this test - all in moderation. You don't want your ads to look like an Oompa Loompa under an infrared lens. Advertising Continue reading below Vibrancy PLUS Negative Space The ad below uses both momentum and negative space to achieve its higher engagement and success.
How to Create Amazing Facebook and Twitter Ads | SEJ You could be forgiven for thinking that our ads only succeeded through the use of cute kids (though it certainly didn't hurt). The ad above has consistently outperformed the one below in our paid social channels. Aside from the difference in imagery, the one above is simpler. It jumps off the screen and lets you know what it is immediately. The negative space and to it, while the text conveys our AdWords Performance Grader's three-step process without saying a word about it. Advertising Continue reading below These claims are also not black and white (again, the pun is most certainly intended). The ad below generated its volume of conversions, slightly less than the other.