We recently shared results from an Economist Intelligence Unit survey commissioned by Marketo, where we asked CMOs and senior-level marketers about the Special leads future of marketing. As we return from Austin for SXSW, I wanted to take a deep dive into survey results from these B2C marketers–the creative minds typically responsible for the expensive, yet memorable Special leads ads and branding, that fueled plenty of water cooler discussions across the world.
A closer look at survey responses told us that consumer marketers Special leads are feeling an urgent need to overhaul the way their programs are designed and measured. In a world where everyone is always connected, always on-the-go and always demanding a personalized Special leads experience, the traditional mass marketing strategies Special leads of billboards and TV ads don’t hold the same weight with consumers.
And with nearly 3,000 marketing messages bombarding consumers’ Special leads screens every day, it comes as no surprise that two-thirds of the consumer marketers surveyed (67%) feel that they need to rethink their tried and true marketing strategies in order to break through the noise. Here’s a look at how consumer marketers see the future of marketing: 1) Consumer Marketers Special leads Will Feel the Pressure to Impact Revenue Always seen as the ‘soft’ function of the organization, justifying marketing spend has gone hand-in-hand with the classic John Wanamaker line,