Today, with the homogenization of short video APP executive list functions, head products with more traffic and content occupy a large market share. With the executive list development of technology, the information communication media is becoming more and more diversified. The key point of the development of short video APP is not only the current traffic, but also the control of new trends in the future. Aspects began to be laid out. 1. Overview of the short video industry 1.1 How popular are short videos?
Compared with June 2018 and June 2019, short executive list videos are in the top 1 per capita monthly usage time in the pan-entertainment industry, and the year-on-year growth rate has reached 8.6%, while online videos and mobile games have shown a negative growth trend. This shows that short videos cater to users' fragmented entertainment scenarios in their unique executive list form, thereby gaining users' attention and traffic. 1.2 Why are short videos popular?
From 2010 to 2011, 3G networks began to be popularized, executive list and smartphones began to gradually expand their market share. At this time, the executive list mobile Internet has been deployed. In March 2011, "GIF Kuaishou" was born. At that time, Kuaishou was a mobile application used to create and share GIF pictures. Pictures and text were the most popular forms of multimedia information delivery at that time. In 2014, 4G began to replace 3G, allowing users to access the Internet at speeds up to 100Mbps.